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Platform Guide
Threads Guide
Everything about Threads by Meta — how to use it, grow your audience, cross-post from Instagram, and understand how it differs from X. Updated for 2026.
Threads Features & Limits
| Feature | Detail |
|---|---|
| Post length | 500 characters |
| Media | Photos, videos (up to 5 min), links |
| Threads (replies) | Up to 500 characters each |
| Cross-posting | Share to Instagram Stories/feed |
| Instagram import | Import followers and following |
| Feed options | For You (algorithmic) + Following (chronological) |
| Direct messages | Not yet available (in testing) |
| Hashtags | Not supported — keyword-based discovery |
| Trending topics | Not available |
| Ads | Limited — growing in 2026 |
| Verification | Meta Verified badge (shared with Instagram) |
| Deletion | Can delete independently from Instagram |
How to Grow on Threads
Cross-post from Instagram
Share your Threads posts to Instagram Stories and feed. Your existing Instagram audience is the fastest path to Threads growth.
Post text-first content
Threads rewards text-based content — hot takes, stories, tips, and conversations. Don't just repost your Instagram captions.
Engage with other creators
Reply to posts from creators in your niche. Thoughtful replies get visibility and drive profile visits.
Be consistent
Post 1-3 times per day. Threads rewards consistency, and the feed moves fast — posting regularly keeps you visible.
Threads vs X (Twitter)
| Feature | Threads | X (Twitter) |
|---|---|---|
| Post length | 500 characters | 28,000 (premium) / 280 (free) |
| Video length | 5 minutes | 140,160 minutes (premium) |
| Hashtags | Not supported | Yes |
| DMs | Not yet (in testing) | Yes |
| Instagram integration | Deep (cross-post, import followers) | None |
| Ads | Limited (growing) | Extensive |
Related Resources
Frequently Asked Questions
Frequently Asked Questions
Threads is Meta's text-based social media app, launched in July 2023 as a companion to Instagram. It lets you post text updates (up to 500 characters), photos, videos (up to 5 minutes), and links. Threads is connected to your Instagram account — you can cross-post between platforms and import your Instagram followers.
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